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Singapore-based · APAC-led Insights & Strategy · 10 years

Most data is distraction. I cut through the noise and turn it into clear direction.

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Where I add value
Research is the starting point, not the deliverable I stay in the room to help shape the strategy that follows
1

Frame the right question

Briefs are rarely perfect. Instead of mining whatever data happens to be available, I work backwards directly from the core business decisions that actually need to be made.

2

Read APAC without flattening it

SEA, North Asia, Australia, India and China are not a monolith. I know where patterns hold across borders and where local nuance needs a bespoke approach.

3

Make the so what unmissable

Findings that sit in a deck and go nowhere are not insights. I work with teams to translate research into implications they can actually act on.

4

Work well with senior rooms

I am comfortable navigating complex senior rooms, aligning stakeholder groups, and holding firm, evidence-backed points of view even when challenged.

Work I've done
Problems I've solved
Growth StrategyDemand Spaces
01

Finding a new growth space in ready-to-drink formats

Sized a USD 300M RTD opportunity across priority APAC markets

Identified an on-the-go protein demand space and shaped proposition, pricing and market-entry thinking across priority APAC markets.

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A B C D
Brand StrategyAd Transferability
02

Localising global advertising for stronger market relevance

2x creative resonance and 3x stronger message takeout across APAC markets

Used ad transferability research to identify what could travel, what needed local nuance, and how messaging should flex by market.

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Marketing EffectivenessTouchpoint Strategy
03

Identifying which touchpoints move audiences and where to invest

Contributed to approx. USD 1M in client retention

Translated touchpoint and performance evidence into channel roles, audience influence and optimisation priorities.

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IMPACT SEARCH SOCIAL RETAIL VIDEO
Operational Excellence
04

Improving delivery across a complex 17-market research study

Cut processing time by 75% across a 17-market research study

Built an automated quality-control tool and standardised the checking process, reducing processing time by around 75%.

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How I think
Critic or collaborator?Find out my perspective
AI & Brand Strategy

AI efficiency iscosting brandsa disconnect

When leadership rewards productivity, AI adoption starts to look like progress. But efficiency is not effectiveness, and output is not progress. Here is what brands need to do about it.

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AI and human connection
Consumer voices
AI & Consumer Behaviour

What consumers reallywant from AIis not always more AI

AI's business potential has never been more obvious. But in the pursuit of speed, the consumer voice is taking a backseat. Four archetypes are showing brands what that actually means.

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Who I've worked with
Some brands I've partnered with 30+ brands across 8+ categories and 10+ markets
Optimum Nutrition
BSN
Isopure
Amazing Grass
Mondelez
Pepsi
Nestle
Standard Chartered
DBS
Disney+
Cisco
Samsung
Lazada
Carousell
Canon
Shiseido
L'Oreal
Marriott
STB
Accor Hotels
Bayer
Alcon
IWC
Optimum Nutrition
BSN
Isopure
Amazing Grass
Mondelez
Pepsi
Nestle
Standard Chartered
DBS
Disney+
Cisco
Samsung
Lazada
Carousell
Canon
Shiseido
L'Oreal
Marriott
STB
Accor Hotels
Bayer
Alcon
IWC
Contact me

Let'stalk

If your data is giving you answers but not direction, that is where I come in. Find me on LinkedIn or just send a note.

LinkedIn  → Email me  →
About me
Vartika Pradeep, Strategic Insights Advisor
Vartika
Pradeep

My work starts with where to play, how to win, and what consumers actually want. But it rarely stops there.

APAC is not a monolith. I bring the nuance so my clients don't have to. Over the last decade, brand growth has been my focus, with one consistent aim: turning insight into action. I've uncovered demand spaces, repositioned brands, and built measurement frameworks that make data accessible to everyone in the room.

Right now, most of the brands I work with are somewhere on the AI wave. I help them make sense of it and find a direction.